Software categories

Pick a category to see the main tools, related comparisons and what to look for.

AI assistants, writing tools and generative platforms that help you research, draft and create faster.

Keyword research, rank tracking, site audits and content optimisation software for organic growth.

All-in-one marketing platforms and advertising tools for planning, running and measuring campaigns.

Platforms for building business websites, portfolios and online stores, with or without code.

Shared, cloud and managed hosting for business websites, WordPress sites and online stores.

Newsletter, automation and lifecycle email platforms for creators, ecommerce and B2B teams.

Scheduling, publishing, engagement and reporting tools for managing social channels.

Project management, docs, task lists and collaboration apps that keep teams organised.

Graphic design, UI design and image generation tools for marketers, founders and designers.

Virtual private networks for privacy, safer public wifi and secure remote work.

Web analytics, product analytics and behaviour tools that show what visitors actually do.

CRM, accounting, scheduling, automation and communication software for running a business.