Conversational AI assistant for writing, research and analysis.
Good for: drafting and editing copy
Visit
Find the right software without the guesswork
Plain-English overviews and side-by-side comparisons of 67 tools for marketing, websites, AI and running a business.
Browse by category
12 categories, from AI writing tools to web hosting.
AI Tools
Assistants, writing and generative AI
13 toolsSEO Tools
Keywords, audits and rank tracking
7 toolsDigital Marketing
Campaigns, ads and all-in-one platforms
8 toolsWebsite Builders
Sites, stores and landing pages
7 toolsWeb Hosting
Shared, cloud and managed hosting
4 toolsEmail Marketing
Newsletters and automation
9 toolsSocial Media Tools
Scheduling and reporting
6 toolsProductivity
Projects, docs and tasks
11 toolsDesign Tools
Graphics, UI and image generation
7 toolsVPNs
Privacy and secure browsing
4 toolsAnalytics
Traffic and behaviour insights
7 toolsBusiness Software
CRM, finance and automation
9 toolsWell-known tools worth a look
A short list to get you started. Filter by what you need.
AI assistant for writing, analysis, coding and long documents.
Good for: long-form writing and editing
Visit
Online visibility platform for SEO, content and competitor research.
Good for: keyword and competitor research
Visit
SEO toolset known for backlink and keyword data.
Good for: backlink analysis
Visit
Marketing software built on HubSpot's CRM.
Good for: inbound marketing
Visit
Drag-and-drop website builder.
Good for: small business websites
Visit
Commerce platform for online stores.
Good for: online stores
Visit
Email marketing and automation platform.
Good for: small business newsletters
Visit
Social media management platform.
Good for: managing many accounts
Visit
Connected workspace for docs, wikis and projects.
Good for: team wikis
Visit
Online design platform for everyone.
Good for: social media graphics
Visit
Automation that connects your apps.
Good for: connecting apps
Visit
Web hosting and website building.
Good for: small business websites
Visit
VPN service for privacy and security online.
Good for: public wifi security
Visit
Nothing here yet. Browse the full directory.
Stuck between two tools?
Side-by-side comparisons with the questions that usually settle it.
- Semrush vs AhrefsTwo of the best-known all-round SEO platforms.
- ChatGPT vs ClaudeBoth are general-purpose AI assistants.
- Mailchimp vs BrevoBoth serve small businesses starting with email.
- Notion vs ClickUpNotion leans toward flexible docs and databases; ClickUp leans toward structured task and project management.
- Canva vs FigmaCanva is built for fast, template-led marketing assets; Figma is built for interface and product design.
- Wix vs SquarespaceBoth are hosted website builders for small businesses.
- Hootsuite vs BufferBoth schedule social posts.
- Asana vs TrelloTrello is board-first and simple; Asana offers more structure for multi-team projects.
Looking for alternatives instead? ChatGPT · Semrush · Mailchimp · Notion · Canva · Hootsuite · Wix · HubSpot CRM · Hostinger · NordVPN
Latest guides
Plain-English answers to the questions small businesses ask most.
How to Automate Repetitive Small Business Tasks
Find the repetitive work worth automating, connect your apps without code, and start with ten practical automation ideas for small businesses.
How to Choose Project Management Software for a Small Team
Kanban boards, task lists or all-in-one workspaces? How to pick project management software your small team will actually use.
How to Choose Web Hosting for a Small Business
What actually matters when picking web hosting for a small business site: hosting type, speed, support, backups, renewals and the questions to ask before you pay.
How to Create a Social Media Content Calendar (That You'll Actually Use)
A simple, repeatable way to plan a month of social media posts: content pillars, posting rhythm, batching and the tools that make scheduling easy.
How to Make Social Media Graphics Without a Designer
Simple design rules, the right sizes mindset and tools that help non-designers create clean, on-brand social media graphics quickly.
How to Start a Business Blog That Brings in Customers
A practical plan for starting a business blog: choosing topics customers search for, setting it up, writing posts that rank and keeping it going.
How to use ToolsCaptain
Four steps from a long list to a confident choice.
Name the job
Write down the one thing the tool must do well, your budget and who will use it.
Pick a category
See the main options in one place instead of opening twenty tabs.
Compare two or three
Use our comparisons to see where they differ and what to ask.
Try before you pay
Check current pricing on the official site and test with real work.
Not owned by any software companyNo made-up ratings or pricesAffiliate links always disclosed
Recently added
The latest tools added to the directory.
- ElementorVisual website builder for WordPress.
- Systeme.ioAll-in-one platform for funnels, email and courses.
- GetResponseEmail marketing, automation and webinars.
- Proton VPNPrivacy-focused VPN from the makers of Proton Mail.
- ExpressVPNVPN service focused on speed and ease of use.
- SurfsharkVPN service for households and small teams.
- NordVPNVPN service for privacy and security online.
- MilesWebWeb hosting with cPanel, WordPress and cloud plans.
Questions people ask
Can't find your answer? Send us a message.
What is ToolsCaptain?
ToolsCaptain is a software discovery site. We organise digital tools by category and use case, publish side-by-side comparisons and suggest alternatives so you can build a shortlist faster.
Is ToolsCaptain free to use?
Yes. Browsing, searching and reading comparisons on ToolsCaptain is free.
How does ToolsCaptain make money?
Some outbound links may be affiliate links. If you sign up for a product through one, we may earn a commission at no extra cost to you. Commissions never decide how a tool is described. See our affiliate disclosure for details.
Why don't you list prices on every tool?
Software pricing changes often and varies by region, plan and billing period. Rather than show numbers that may be out of date, we send you to the official pricing page so you always see current information.
Do you rank tools or give star ratings?
Not yet. We only publish ratings and hands-on verdicts once a tool has been properly reviewed. Until then, pages give a neutral overview and a framework for judging fit yourself.
Can I suggest a tool or report an error?
Please do. Use the contact page to suggest a tool, flag outdated information or ask about a listing.