Conversational AI assistant for writing, research and analysis.
Good for: drafting and editing copy
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AI Tools
AI assistants, writing tools and generative platforms that help you research, draft and create faster.
In short
Popular ai tools include ChatGPT, Claude, Gemini, Perplexity and Jasper. Compare them by the main job you need done, who will use the tool, integrations and current pricing on each official site.
13 tools in this category
AI assistant for writing, analysis, coding and long documents.
Good for: long-form writing and editing
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Google's AI assistant for everyday questions and creative work.
Good for: quick research
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AI-powered answer engine that cites its sources.
Good for: research with citations
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AI content platform built for marketing teams.
Good for: marketing copy at scale
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AI platform for go-to-market content and workflows.
Good for: sales and marketing copy
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AI image generation from text prompts.
Good for: concept art
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Content optimisation for search.
Good for: on-page content optimisation
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Automation that connects your apps.
Good for: connecting apps
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AI writing platform with SEO-focused features.
Good for: blog and SEO content
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AI voice generation and text to speech.
Good for: voiceovers
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AI video creation with digital presenters.
Good for: training videos
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Edit video and podcasts by editing text.
Good for: podcast editing
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How to choose an ai tool
- Start with the outcome. Write down the one or two jobs the tool must do well. Ignore features you won't use.
- Check who will use it. A tool for a solo founder and one for a 20-person team are different purchases.
- Look at integrations. Make sure it connects to the apps you already rely on.
- Compare current pricing. Plans and limits change often, so check the official pricing page and note how costs scale.
- Trial with real work. Use a free plan or trial, if offered, on an actual project before committing.
Frequently asked questions
What are the most popular ai tools?
Widely used options include ChatGPT, Claude, Gemini, Perplexity and Jasper. This page lists all 13 ai tools in the ToolsCaptain directory.
How do I choose an ai tool?
Start with the one or two jobs it must do, who will use it and your budget. Shortlist three options, compare current pricing on each official site, check integrations with the apps you use, and trial your top two with real work.
Which ai tool is best?
There isn't one best tool for everyone. The right choice depends on your goals, team size, budget and existing software. Our comparisons, such as ChatGPT vs Claude, show where popular options differ.
AI Tools guides
How to Use AI Tools for Small Business Marketing
Practical ways small businesses can use AI assistants for marketing, from first drafts and social posts to research, with the limits you need to know.