Marketing software built on HubSpot's CRM.
Good for: inbound marketing
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Email Marketing
Newsletter, automation and lifecycle email platforms for creators, ecommerce and B2B teams.
In short
Popular email marketing include HubSpot Marketing Hub, Mailchimp, Brevo, Kit and MailerLite. Compare them by the main job you need done, who will use the tool, integrations and current pricing on each official site.
9 tools in this category
Email marketing and automation platform.
Good for: small business newsletters
Visit
Email, SMS and marketing automation platform.
Good for: email plus SMS
Visit
Email marketing for creators.
Good for: creators and newsletters
Visit
Simple email marketing and automation.
Good for: simple newsletters
Visit
Marketing automation and email platform.
Good for: advanced automation
Visit
Email and SMS marketing for ecommerce.
Good for: ecommerce brands
Visit
Email marketing, automation and webinars.
Good for: email plus webinars
Visit
All-in-one platform for funnels, email and courses.
Good for: solo entrepreneurs
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How to choose an email marketing tool
- Start with the outcome. Write down the one or two jobs the tool must do well. Ignore features you won't use.
- Check who will use it. A tool for a solo founder and one for a 20-person team are different purchases.
- Look at integrations. Make sure it connects to the apps you already rely on.
- Compare current pricing. Plans and limits change often, so check the official pricing page and note how costs scale.
- Trial with real work. Use a free plan or trial, if offered, on an actual project before committing.
Frequently asked questions
What are the most popular email marketing tools?
Widely used options include HubSpot Marketing Hub, Mailchimp, Brevo, Kit and MailerLite. This page lists all 9 email marketing in the ToolsCaptain directory.
How do I choose an email marketing tool?
Start with the one or two jobs it must do, who will use it and your budget. Shortlist three options, compare current pricing on each official site, check integrations with the apps you use, and trial your top two with real work.
Which email marketing tool is best?
There isn't one best tool for everyone. The right choice depends on your goals, team size, budget and existing software. Our comparisons, such as Mailchimp vs Brevo, show where popular options differ.
Email Marketing guides
How to Start Email Marketing for a Small Business
A step-by-step plan for starting email marketing: choosing a platform, growing a list legally, writing your first emails and setting up simple automations.