Find a tool

Analytics

Web analytics, product analytics and behaviour tools that show what visitors actually do.

In short

Popular analytics include Google Search Console, Metricool, Google Analytics, Hotjar and Microsoft Clarity. Compare them by the main job you need done, who will use the tool, integrations and current pricing on each official site.

7 tools in this category

Google Search Console

SEO Tools · Google

Google's tool for monitoring how your site performs in Search.

Good for: indexing checks Visit

Metricool

Social Media Tools · Metricool

Social media scheduling and analytics.

Good for: scheduling plus analytics Visit

Google Analytics

Analytics · Google

Web and app analytics from Google.

Good for: website traffic analysis Visit

Hotjar

Analytics · Contentsquare

Heatmaps, recordings and feedback.

Good for: understanding user behaviour Visit

Microsoft Clarity

Analytics · Microsoft

Session recordings and heatmaps from Microsoft.

Good for: session recordings Visit

Plausible Analytics

Analytics · Plausible

Lightweight, privacy-focused web analytics.

Good for: privacy-focused analytics Visit

Mixpanel

Analytics · Mixpanel

Product analytics for user behaviour.

Good for: product analytics Visit

How to choose an analytics tool

  • Start with the outcome. Write down the one or two jobs the tool must do well. Ignore features you won't use.
  • Check who will use it. A tool for a solo founder and one for a 20-person team are different purchases.
  • Look at integrations. Make sure it connects to the apps you already rely on.
  • Compare current pricing. Plans and limits change often, so check the official pricing page and note how costs scale.
  • Trial with real work. Use a free plan or trial, if offered, on an actual project before committing.

Frequently asked questions

What are the most popular analytics tools?

Widely used options include Google Search Console, Metricool, Google Analytics, Hotjar and Microsoft Clarity. This page lists all 7 analytics in the ToolsCaptain directory.

How do I choose an analytics tool?

Start with the one or two jobs it must do, who will use it and your budget. Shortlist three options, compare current pricing on each official site, check integrations with the apps you use, and trial your top two with real work.

Which analytics tool is best?

There isn't one best tool for everyone. The right choice depends on your goals, team size, budget and existing software. Our comparisons, such as Google Analytics vs Plausible Analytics, show where popular options differ.

Analytics guides

All guides