Website Builders

Platforms for building business websites, portfolios and online stores, with or without code.

In short

Popular website builders include WordPress.com, Wix, Squarespace, Webflow and Shopify. Compare them by the main job you need done, who will use the tool, integrations and current pricing on each official site.

7 tools in this category

WordPress.com

Website Builders · Automattic

Hosted WordPress for blogs and business sites.

Good for: blogs and content sites Visit

Wix

Website Builders · Wix

Drag-and-drop website builder.

Good for: small business websites Visit

Squarespace

Website Builders · Squarespace

Design-led website builder with templates.

Good for: portfolios Visit

Webflow

Website Builders · Webflow

Visual web development platform.

Good for: custom marketing sites Visit

Shopify

Website Builders · Shopify

Commerce platform for online stores.

Good for: online stores Visit

Framer

Website Builders · Framer

Design and publish websites visually.

Good for: landing pages Visit

Elementor

Website Builders · Elementor

Visual website builder for WordPress.

Good for: designing WordPress sites visually Visit

How to choose a website builders tool

  • Start with the outcome. Write down the one or two jobs the tool must do well. Ignore features you won't use.
  • Check who will use it. A tool for a solo founder and one for a 20-person team are different purchases.
  • Look at integrations. Make sure it connects to the apps you already rely on.
  • Compare current pricing. Plans and limits change often, so check the official pricing page and note how costs scale.
  • Trial with real work. Use a free plan or trial, if offered, on an actual project before committing.

Frequently asked questions

What are the most popular website builders tools?

Widely used options include WordPress.com, Wix, Squarespace, Webflow and Shopify. This page lists all 7 website builders in the ToolsCaptain directory.

How do I choose a website builders tool?

Start with the one or two jobs it must do, who will use it and your budget. Shortlist three options, compare current pricing on each official site, check integrations with the apps you use, and trial your top two with real work.

Which website builders tool is best?

There isn't one best tool for everyone. The right choice depends on your goals, team size, budget and existing software. Our comparisons, such as Wix vs Squarespace, show where popular options differ.

Website Builders guides

All guides