Hootsuite vs Buffer

Both schedule social posts. Team size, number of accounts and reporting depth tend to decide it.

The short answer

Hootsuite is social media management platform, made by Hootsuite. Buffer is social media scheduling and publishing, made by Buffer. Both schedule social posts. Team size, number of accounts and reporting depth tend to decide it.

Hootsuite compared with Buffer
AttributeHootsuiteBuffer
Made byHootsuiteBuffer
In a sentenceSocial media management platform.Social media scheduling and publishing.
CategoriesSocial Media ToolsSocial Media Tools
Commonly used for
  • Managing many accounts
  • Teams and agencies
  • Simple scheduling
  • Small teams and creators
PricingCheck official pricing pageCheck official pricing page
Learn moreHootsuite overviewBuffer overview
Visit Hootsuite Visit Buffer

About Hootsuite

Hootsuite is a social media management platform for scheduling posts, managing engagement and reporting across social networks.

About Buffer

Buffer is a social media tool for planning, scheduling and publishing posts across multiple social networks.

How to decide between them

  • Match the core job. Hootsuite is commonly used for managing many accounts; Buffer for simple scheduling. Which matters more to you?
  • Compare plans for your size. Check both official pricing pages for the plan that fits your team and usage, and how costs grow.
  • Check your stack. Confirm each one integrates with the apps you rely on.
  • Run the same test in both. Use free plans or trials where offered and repeat one real task in each tool.

Frequently asked questions

What is the difference between Hootsuite and Buffer?

Hootsuite is social media management platform, made by Hootsuite. Buffer is social media scheduling and publishing, made by Buffer. Both schedule social posts. Team size, number of accounts and reporting depth tend to decide it.

Which is better, Hootsuite or Buffer?

Neither is better for every business. Hootsuite is commonly used for managing many accounts, while Buffer is commonly used for simple scheduling. Compare the plans that fit your size and test both on the same real task.

Are there alternatives to Hootsuite and Buffer?

Yes. Browse all social media tools to compare other options.

Note: this comparison summarises each tool's publicly described purpose. It is not a hands-on test, and we don't declare a winner without one. Features and prices change, so verify on the official sites.