Klaviyo vs Mailchimp
Klaviyo is built around ecommerce data; Mailchimp serves a broader range of small businesses. Your store platform and automation needs usually decide it.
The short answer
Klaviyo is email and SMS marketing for ecommerce, made by Klaviyo. Mailchimp is email marketing and automation platform, made by Intuit. Klaviyo is built around ecommerce data; Mailchimp serves a broader range of small businesses. Your store platform and automation needs usually decide it.
| Attribute | Klaviyo | Mailchimp |
|---|---|---|
| Made by | Klaviyo | Intuit |
| In a sentence | Email and SMS marketing for ecommerce. | Email marketing and automation platform. |
| Categories | Email Marketing | Email Marketing, Digital Marketing |
| Commonly used for |
|
|
| Pricing | Check official pricing page | Check official pricing page |
| Learn more | Klaviyo overview | Mailchimp overview |
About Klaviyo
Klaviyo is a marketing platform focused on ecommerce, used for email and SMS campaigns driven by customer and store data.
About Mailchimp
Mailchimp is an email marketing platform for building audiences, sending campaigns and setting up automated emails.
How to decide between them
- Match the core job. Klaviyo is commonly used for ecommerce brands; Mailchimp for small business newsletters. Which matters more to you?
- Compare plans for your size. Check both official pricing pages for the plan that fits your team and usage, and how costs grow.
- Check your stack. Confirm each one integrates with the apps you rely on.
- Run the same test in both. Use free plans or trials where offered and repeat one real task in each tool.
Frequently asked questions
What is the difference between Klaviyo and Mailchimp?
Klaviyo is email and SMS marketing for ecommerce, made by Klaviyo. Mailchimp is email marketing and automation platform, made by Intuit. Klaviyo is built around ecommerce data; Mailchimp serves a broader range of small businesses. Your store platform and automation needs usually decide it.
Which is better, Klaviyo or Mailchimp?
Neither is better for every business. Klaviyo is commonly used for ecommerce brands, while Mailchimp is commonly used for small business newsletters. Compare the plans that fit your size and test both on the same real task.
Are there alternatives to Klaviyo and Mailchimp?
Yes. Browse all email marketing to compare other options.
Note: this comparison summarises each tool's publicly described purpose. It is not a hands-on test, and we don't declare a winner without one. Features and prices change, so verify on the official sites.