Mailchimp vs Brevo
Both serve small businesses starting with email. Look closely at how each charges as your list and send volume grow.
The short answer
Mailchimp is email marketing and automation platform, made by Intuit. Brevo is email, SMS and marketing automation platform, made by Brevo. Both serve small businesses starting with email. Look closely at how each charges as your list and send volume grow.
| Attribute | Mailchimp | Brevo |
|---|---|---|
| Made by | Intuit | Brevo |
| In a sentence | Email marketing and automation platform. | Email, SMS and marketing automation platform. |
| Categories | Email Marketing, Digital Marketing | Email Marketing |
| Commonly used for |
|
|
| Pricing | Check official pricing page | Check official pricing page |
| Learn more | Mailchimp overview | Brevo overview |
About Mailchimp
Mailchimp is an email marketing platform for building audiences, sending campaigns and setting up automated emails.
About Brevo
Brevo (formerly Sendinblue) is a marketing platform covering email campaigns, transactional email, SMS and automation.
How to decide between them
- Match the core job. Mailchimp is commonly used for small business newsletters; Brevo for email plus SMS. Which matters more to you?
- Compare plans for your size. Check both official pricing pages for the plan that fits your team and usage, and how costs grow.
- Check your stack. Confirm each one integrates with the apps you rely on.
- Run the same test in both. Use free plans or trials where offered and repeat one real task in each tool.
Frequently asked questions
What is the difference between Mailchimp and Brevo?
Mailchimp is email marketing and automation platform, made by Intuit. Brevo is email, SMS and marketing automation platform, made by Brevo. Both serve small businesses starting with email. Look closely at how each charges as your list and send volume grow.
Which is better, Mailchimp or Brevo?
Neither is better for every business. Mailchimp is commonly used for small business newsletters, while Brevo is commonly used for email plus SMS. Compare the plans that fit your size and test both on the same real task.
Are there alternatives to Mailchimp and Brevo?
Yes. Browse all email marketing to compare other options.
Note: this comparison summarises each tool's publicly described purpose. It is not a hands-on test, and we don't declare a winner without one. Features and prices change, so verify on the official sites.