Mailchimp vs MailerLite
Both are popular with small businesses getting started with email. Compare editor ease, automation depth and how pricing scales with your list.
The short answer
Mailchimp is email marketing and automation platform, made by Intuit. MailerLite is simple email marketing and automation, made by MailerLite. Both are popular with small businesses getting started with email. Compare editor ease, automation depth and how pricing scales with your list.
| Attribute | Mailchimp | MailerLite |
|---|---|---|
| Made by | Intuit | MailerLite |
| In a sentence | Email marketing and automation platform. | Simple email marketing and automation. |
| Categories | Email Marketing, Digital Marketing | Email Marketing |
| Commonly used for |
|
|
| Pricing | Check official pricing page | Check official pricing page |
| Learn more | Mailchimp overview | MailerLite overview |
About Mailchimp
Mailchimp is an email marketing platform for building audiences, sending campaigns and setting up automated emails.
About MailerLite
MailerLite is an email marketing tool with a drag-and-drop editor, automations, landing pages and signup forms.
How to decide between them
- Match the core job. Mailchimp is commonly used for small business newsletters; MailerLite for simple newsletters. Which matters more to you?
- Compare plans for your size. Check both official pricing pages for the plan that fits your team and usage, and how costs grow.
- Check your stack. Confirm each one integrates with the apps you rely on.
- Run the same test in both. Use free plans or trials where offered and repeat one real task in each tool.
Frequently asked questions
What is the difference between Mailchimp and MailerLite?
Mailchimp is email marketing and automation platform, made by Intuit. MailerLite is simple email marketing and automation, made by MailerLite. Both are popular with small businesses getting started with email. Compare editor ease, automation depth and how pricing scales with your list.
Which is better, Mailchimp or MailerLite?
Neither is better for every business. Mailchimp is commonly used for small business newsletters, while MailerLite is commonly used for simple newsletters. Compare the plans that fit your size and test both on the same real task.
Are there alternatives to Mailchimp and MailerLite?
Yes. Browse all email marketing to compare other options.
Note: this comparison summarises each tool's publicly described purpose. It is not a hands-on test, and we don't declare a winner without one. Features and prices change, so verify on the official sites.