Semrush vs Ahrefs
Two of the best-known all-round SEO platforms. The right pick usually depends on which data you lean on most and how many marketing channels you manage.
The short answer
Semrush is online visibility platform for SEO, content and competitor research, made by Semrush. Ahrefs is SEO toolset known for backlink and keyword data, made by Ahrefs. Two of the best-known all-round SEO platforms. The right pick usually depends on which data you lean on most and how many marketing channels you manage.
| Attribute | Semrush | Ahrefs |
|---|---|---|
| Made by | Semrush | Ahrefs |
| In a sentence | Online visibility platform for SEO, content and competitor research. | SEO toolset known for backlink and keyword data. |
| Categories | SEO Tools, Digital Marketing | SEO Tools |
| Commonly used for |
|
|
| Pricing | Check official pricing page | Check official pricing page |
| Learn more | Semrush overview | Ahrefs overview |
About Semrush
Semrush is a marketing platform best known for SEO. It covers keyword research, competitor analysis, site audits, rank tracking and content tools.
About Ahrefs
Ahrefs is an SEO toolset used for backlink analysis, keyword research, competitor research, rank tracking and site audits.
How to decide between them
- Match the core job. Semrush is commonly used for keyword and competitor research; Ahrefs for backlink analysis. Which matters more to you?
- Compare plans for your size. Check both official pricing pages for the plan that fits your team and usage, and how costs grow.
- Check your stack. Confirm each one integrates with the apps you rely on.
- Run the same test in both. Use free plans or trials where offered and repeat one real task in each tool.
Frequently asked questions
What is the difference between Semrush and Ahrefs?
Semrush is online visibility platform for SEO, content and competitor research, made by Semrush. Ahrefs is SEO toolset known for backlink and keyword data, made by Ahrefs. Two of the best-known all-round SEO platforms. The right pick usually depends on which data you lean on most and how many marketing channels you manage.
Which is better, Semrush or Ahrefs?
Neither is better for every business. Semrush is commonly used for keyword and competitor research, while Ahrefs is commonly used for backlink analysis. Compare the plans that fit your size and test both on the same real task.
Are there alternatives to Semrush and Ahrefs?
Yes. Browse all seo tools to compare other options.
Note: this comparison summarises each tool's publicly described purpose. It is not a hands-on test, and we don't declare a winner without one. Features and prices change, so verify on the official sites.