In short
Google Ads is Google's advertising platform for running paid campaigns across Search, YouTube, Display and other Google properties. It is commonly used for paid search, lead generation and ecommerce advertising.
What is Google Ads?
Google Ads is Google's advertising platform for running paid campaigns across Search, YouTube, Display and other Google properties.
What people commonly use it for
- Paid search
- Lead generation
- Ecommerce advertising
Before you sign up
- Check the current plans and pricing on the official Google Ads website. Limits and prices change, and may differ by region.
- Confirm it integrates with the tools you already use.
- Look for a free plan or trial and test it on a real task.
- Compare it with at least one alternative.
Browse alternatives pages · More digital marketing
Google Ads FAQ
What is Google Ads?
Google Ads is Google's advertising platform for running paid campaigns across Search, YouTube, Display and other Google properties.
What is Google Ads used for?
People commonly use Google Ads for paid search, lead generation and ecommerce advertising.
Who makes Google Ads?
Google Ads is made by Google.
How much does Google Ads cost?
Pricing changes often and can vary by plan, region and billing period, so check the current plans on the official Google Ads website (ads.google.com). Look at what renewals cost and how pricing grows with users or usage.