In short
Google Analytics measures website and app traffic, showing where visitors come from and what they do. It is commonly used for website traffic analysis and marketing attribution.
What is Google Analytics?
Google Analytics measures website and app traffic, showing where visitors come from and what they do.
What people commonly use it for
- Website traffic analysis
- Marketing attribution
Before you sign up
- Check the current plans and pricing on the official Google Analytics website. Limits and prices change, and may differ by region.
- Confirm it integrates with the tools you already use.
- Look for a free plan or trial and test it on a real task.
- Compare it with at least one alternative, for example Google Analytics vs Plausible Analytics.
Guides that mention Google Analytics
Comparisons
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Google Analytics FAQ
What is Google Analytics?
Google Analytics measures website and app traffic, showing where visitors come from and what they do.
What is Google Analytics used for?
People commonly use Google Analytics for website traffic analysis and marketing attribution.
Who makes Google Analytics?
Google Analytics is made by Google.
How much does Google Analytics cost?
Pricing changes often and can vary by plan, region and billing period, so check the current plans on the official Google Analytics website (marketingplatform.google.com). Look at what renewals cost and how pricing grows with users or usage.
What are some alternatives to Google Analytics?
Alternatives in the same category include Google Search Console, Metricool, Hotjar.