HubSpot CRM vs Zoho CRM

Two widely used CRMs for growing businesses. Compare ease of setup, the rest of each vendor's ecosystem and how costs grow per user.

The short answer

HubSpot CRM is CRM platform for contacts, deals and pipelines, made by HubSpot. Zoho CRM is CRM for sales teams of all sizes, made by Zoho. Two widely used CRMs for growing businesses. Compare ease of setup, the rest of each vendor's ecosystem and how costs grow per user.

HubSpot CRM compared with Zoho CRM
AttributeHubSpot CRMZoho CRM
Made byHubSpotZoho
In a sentenceCRM platform for contacts, deals and pipelines.CRM for sales teams of all sizes.
CategoriesBusiness SoftwareBusiness Software
Commonly used for
  • Small and growing teams
  • Sales and marketing alignment
  • Sales pipelines
  • Businesses using Zoho apps
PricingCheck official pricing pageCheck official pricing page
Learn moreHubSpot CRM overviewZoho CRM overview
Visit HubSpot CRM Visit Zoho CRM

About HubSpot CRM

HubSpot CRM is customer relationship management software for organising contacts, companies, deals and sales activity.

About Zoho CRM

Zoho CRM is customer relationship management software for managing leads, deals, contacts and sales pipelines.

How to decide between them

  • Match the core job. HubSpot CRM is commonly used for small and growing teams; Zoho CRM for sales pipelines. Which matters more to you?
  • Compare plans for your size. Check both official pricing pages for the plan that fits your team and usage, and how costs grow.
  • Check your stack. Confirm each one integrates with the apps you rely on.
  • Run the same test in both. Use free plans or trials where offered and repeat one real task in each tool.

Frequently asked questions

What is the difference between HubSpot CRM and Zoho CRM?

HubSpot CRM is CRM platform for contacts, deals and pipelines, made by HubSpot. Zoho CRM is CRM for sales teams of all sizes, made by Zoho. Two widely used CRMs for growing businesses. Compare ease of setup, the rest of each vendor's ecosystem and how costs grow per user.

Which is better, HubSpot CRM or Zoho CRM?

Neither is better for every business. HubSpot CRM is commonly used for small and growing teams, while Zoho CRM is commonly used for sales pipelines. Compare the plans that fit your size and test both on the same real task.

Are there alternatives to HubSpot CRM and Zoho CRM?

Yes. Browse all business software to compare other options.

Note: this comparison summarises each tool's publicly described purpose. It is not a hands-on test, and we don't declare a winner without one. Features and prices change, so verify on the official sites.